Cape Charles Yacht Center is a relatively new boatyard and marina at the mouth of Chesapeake Bay. The business needed to position itself as a premier competitor in the service and dockage sectors among dozens of other regional and national yards on the East Coast. Brand-building, marketing, advertising and public relations were all critical efforts to establish CCYC and generate marine traffic to its rural location.
We built a marketing campaign that highlighted the region as much as the business. One prominent landing page on the website features local businesses, cruising tips, and dining options for transients. With so many other well-established boatyards competing for customers, CCYC’s unique selling point was its location as much as its capabilities.
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