Project SailSafe’s mission is to offer safety-awareness programs at no cost to traditional-rig sailors who may be unfamiliar with shipyard and ship repair risks; to advance the careers of traditional-rig sailors with education and certification; and to improve the reputation and safety record of the traditional sail vessel industry.

We introduced Project SailSafe to the industry by inviting people actively working around traditional-rig vessels to get involved through workshops, offer input on the informational website, and ask questions. We developed the logo and branding to be authoritative and supportive to the industry, and then launched a website that drives users to external resources for information.

See Project SailSafe’s website.

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